When you click the "To" box, Reviewers should be one of the options if the rule is set on a work item. As for the Work Item name, this depends on where you are running the rule. If it is at the work item level, {$Name} should do the trick. The format is braces {} with the field inside. I would also recommend hopping on an Advanced Q&A forum (http://webinars.clarizen.com) to see customizations in action.
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